Wholefoods Trends Council

Whole Foods Market are a Leading Advocate in The USA for Sustainability and Healthy Foods, they have become a major force in the Supermarket Retail Landscape in the USA.

Whole Foods Market has a Trends Council that identifies and tracks the latest trends in the food and beverage industry. Their findings are based on insights from industry experts, global buyers, and in-house data.

Here are some of the key findings from the Whole Foods Market Trends Council for 2023:

1. Plant-based foods are becoming mainstream. More and more people are adopting plant-based diets, and companies are responding with new products that mimic meat, dairy, and eggs.
2. Upcycling is on the rise. Companies are finding innovative ways to use food waste to create new products, such as flour made from upcycled barley.
3. Regenerative agriculture is gaining momentum. Consumers are increasingly aware of the impact of agriculture on the environment, and regenerative practices that rebuild soil health are becoming more popular.
4. Healthy pantry staples are in demand. With more people cooking at home, there is a growing demand for healthy pantry staples like whole grains, beans, and lentils.
5. Hard kombucha is the new drink of choice. Kombucha, a fermented tea drink, is popular for its health benefits, and now a new category of hard kombucha is emerging.
6. Focus on immune-boosting foods. With the COVID-19 pandemic, consumers are seeking out foods and supplements that boost immune health, such as elderberry, ginger, and zinc.
7. The humble DATE is now popping up in recipes and on retailers shelves. The dehydrated fruit is often referred to as “natures candy” and is having a renaissance as a sweetener- not only for bakers, but also in the form of pastes and syrups.
8. Home cooks are craving home-cooked meals that use less energy, think meal kits for the slow cooker or air fryer, or simple, flavour packed ingredients like cooking sauces.

These are just some of the trends identified by the Whole Foods Market Trends Council, and they provide valuable insights into the changing landscape of the food and beverage industry.